Autor: Mkt Consulting

Digital marketing, at its core, has always been a reflection of the human condition. Every technology, every platform, every innovation that emerges is driven by the universal desire to connect, influence and belong. But on this path toward mass connection, there are both exciting opportunities and challenges that challenge our understanding of what it means… Seguir leyendo The Digital Marketing Revolution in 2025: Technology, Humanity and the Limits of Connection

The art of serving: Understanding to Serve. I’m watching a series on Netflix called New Amsterdam. It is the typical drama of medical staff and patients in a hospital. The scripts are adjusted so that in each chapter you get a couple of similar ideas about a specific topic: love, family and drugs, etc. I’m… Seguir leyendo How can I help you?

The human being is by nature a social being I like to give classes and universities usually invite me to give a marketing talk every semester. I had not had the chance to give any online class (meetings and sales pitch a lot) but not with students sitting at their desks and in pandemic. For… Seguir leyendo The lost generation?

“El cliente NUNCA tiene la razón” Cuando vendes -algo- cualquier producto o servicio; por lo regular das los argumentos al comprador que le permitan tomar una decisión favorable y razonada. ¿Pero qué tal si en vez de dar los PRO de por qué contratarte dieras los CONTRAS de hacerlo? Los puristas me responderían de inmediato:… Seguir leyendo Razones para No contratarnos