How can I help you?

I’m watching a series on Netflix called New Amsterdam.

It is the typical drama of medical staff and patients in a hospital. The scripts are adjusted so that in each chapter you get a couple of similar ideas about a specific topic: love, family and drugs, etc.

I’m not trying to be a series critic, so I’ll leave it there. What I wanted to share with you today is the theme of the phrase that your medical director says in each chapter: How can I help you?

And I really liked this phrase! It is a declaration of the character’s intentions to make things happen. When you ask that question, you are committing to providing a service and being able to attend to your client and their needs.

This is not about servility like “my lord” or “whatever you command”, it is a genuine act of marketing with all of the law.

That is, if you ask: How can I help you?, and you are able to deliver quality service, as a customer (whether you are a patient or a collaborator in the hospital in this case) you will feel absolutely satisfied with the experience that your boss or your general director gives you.

Being very honest, I ask you: In your company, do you ask this question to your employees? You ask them: what can you do for them? (apart from bringing them into the fray by working and pressuring them to give results for the business). Or, on the contrary, you neither listen to them nor understand their needs.
or you complain that they’re always messing around.

Endomarketing or internal marketing is key in an organization to be able to grow solidly, since, if a collaborator feels comfortable and satisfied in their work, they can perform more and better in a relaxed and comfortable environment.