I like to give classes and universities usually invite me to give a marketing talk every semester. I had not had the chance to give any online class (meetings and sales pitch a lot) but not with students sitting at their desks and in pandemic.
For me it was a nice experience -I don’t know if it was for all of them too- (including the tenured teachers), since I talked about sports marketing, genetic emphasis, icebergs, books, travel, viruses, contagions, new normalities, etcetera, among many other things.
After the talk, I stayed with the teachers agreeing on what’s next (I wouldn’t be surprised if after what I told them they don’t invite me back).
I noticed that the guys really want to learn, but this confinement prevents them from experimenting. They need to visit the project in question and because of pandemic this is not and will not be possible for who knows how long.
There I had my first epiphany: University curricula are not shielded against pandemics like this one we are experiencing. That is to say, the poor teachers are forced to see a theoretical syllabus that in the current environment has very little to do with reality; and what is worse, the students are forced to learn a nineties theory that was already leaking all over the place and that this new normality has only made more acute….. And this variable is not being considered.
I was telling the kids that I didn’t know if it is
